Empowering Ambitious Brands to Expand in the Middle East
Founded to support ambitious brands, Blade has become a leading consulting firm guiding businesses into new markets across the Middle East. With years of experience and a deep understanding of regional dynamics, we help brands expand with confidence.
Who We Are
Who We Are
Blade is a leading franchise consulting firm helping ambitious brands grow across the Middle East. We guide businesses in diverse sectors to thrive in competitive, multicultural markets shaped by tourism, global trends, and unique consumer needs.
With our expertise, brands expand, adapt, and succeed in one of the world's most vibrant business landscapes.
Our Philosophy
Like the first move in chess, every strategy we create is deliberate, calculated, and designed for long-term success.
Precision
Every strategy is meticulously crafted with attention to detail and market insights.
Integrity
We build lasting relationships based on trust, transparency, and ethical practices.
Innovation
Cutting-edge solutions that adapt to evolving markets and consumer behaviors.
Why Blade?
Every great name has a story. Ours is rooted in strategy, precision, and the timeless game of chess.
The First Move:
Chess and Strategy
In chess, the pawn—often called a "steel blade" in some traditions—may seem small, but it's the foundation of every winning strategy. It's the first line of attack, the piece that sets the stage for victory.
That's exactly who we are for your business. We don't just think big—we start with the fundamentals, building a strategic foundation that positions you for long-term success in the Middle East market.
"A blade is only as effective as the precision behind it."
Precision, Sharpness,
Strength
A steel blade doesn't just exist—it cuts through. It's sharp, precise, and uncompromising in its purpose.
When you're expanding into new markets, you face obstacles: legal complexities, operational challenges, cultural barriers. We don't dance around these issues. We cut straight to the solution with clarity and precision.
Sharp Focus
We identify what matters most and eliminate the rest—no distractions, just results.
Precise Execution
Every strategy is tailored to your specific goals and market conditions.
Unwavering Strength
We stand by our clients through every challenge, ensuring resilience and success.
Always at the
Cutting Edge
The Middle East is one of the world's most dynamic business landscapes—shaped by rapid innovation, evolving consumer behavior, and unprecedented growth opportunities.
To succeed here, you need more than traditional consulting. You need a partner who's at the forefront—anticipating trends, navigating change, and delivering strategies that are as sharp and effective as a finely honed blade.
Meet Our Team
Dedicated professionals driving your success in the Middle East
Hala Khdair
Director/Founder
Khaled Oglat
Legal Director
Aws Al Ghoul
Learning & Development Lead
Mayyar Sharqawi
Marketing Manager
Zina Qudaih
Strategy Lead